Sanguineti is not resting on its laurels and continues to place product development at the forefront of everything it does. That includes adding new product lines, as well as refreshing existing lines to meet a wider range of tastes or to allow for further customization – a key consideration for the highly bespoke 40 to 80-metre superyacht sector that is Sanguineti’s core market. 

 

 

“We are always developing new products following requests from our shipyard customers – we have recently delivered pop-up cleats, for example, and we are also now designing and manufacturing incredible multifunctional boarding/swim ladders that are very cool, and very, very luxury, plus the 2.0 version of our wide range of retractable capstans for powerboats, sailing yachts and superyachts among many other innovations,” Cesari enthuses. “For the Karin and Smeralda chairs, we have redesigned them with new colour palettes, distinctive details such as the original tag, embroidered logo on backrest and seat, new cases, and a new matt-black Limited Edition Total Black. Furthermore, customers can customize their chairs with their own name and logo.” 
 

 

The expanded and bespoke options for the iconic chairs are a fitting reflection of Sanguineti’s links to tradition and to future innovation; indeed, the company is looking to expand its shipyard synergies across Northern Europe, the US and further afield, capitalizing on the wider portfolio of Quick Group brands, and its extensive network of offices and service centres in key yachting markets. “We can offer very high quality in design and high level of reliability,” Cesari offers, “and now being part of the Quick Group, we can increase our synergies among the other companies of the Group. It means I can talk to customers not only about Sanguineti, but also about Quick Group brands such as Nemo, Quick Spa and Xenta. 

 

“Tapping into the existing Quick Group after-sales network will improve our worldwide presence overall and enables us to offer our customers even better support for repeat orders or if they need after-sales servicing. For example, the acquisition of YMS in Fort Lauderdale in January to become part of Quick USA is also a strategic action for Sanguineti, because it’s very important for us to be present there and to offer technical support – we have customers there with 30 or 40-year-old superyachts that still have original Sanguineti products on board! It’s just another example of how our quality products are linking the past with the future, just like the company itself.”